OUR MISSION

TO DRIVE A STRATEGIC BRAND MESSAGE THROUGH A COHESIVE VISION AND PLAN.

 

WE WILL PUSH THE BOUNDARIES OF MARKETING AND CREATIVE

 

TO SET THE STANDARD FOR THE INDUSTRY.

 

MARKETING GOALS FOR 2018

ESTABLISH SUREFIRE AS THE INDUSTRY BRAND LEADER

 

RECONNECT WITH OUR CORE CUSTOMER

 

EXPAND OUR PRODUCT BASE TO NEW CONSUMERS

 

DRIVE SALES

STRATEGY

BUILD THE SUREFIRE BRAND WITH OUR CORE USING A LONG TERM SALES AND PRODUCT STRATEGY

 

DRIVE AWARENESS WITH A COHESIVE COMMUNICATION APPROACH TO DRIVE AWARENESS AND CAPTURE MARKET SHARE

TACTICS

DEPLOY ALL GO TO MARKET PLANS WITH 3 OVERARCHING PRINCIPALS:

 

TARGET THE CORE

BOLD BRAND AWARENESS

EXPAND OUR MARKETS

 

WITHIN THESE 3 TACTICS WILL LIVE OUR COMMUNICATION STRATEGY.

THIS WILL DRIVE OUR CONTENT AND LANGUAGE TO OUR CONSUMERS

AMERICAN BUILT. AMERICAN STRONG.

UPHOLDING A LEGACY

WHAT WE DO

FROM CONCEPT TO COMPLETION; THE SUREFIRE MARKETING TEAM TAKES ON A WIDE SPECTRUM OF PROJECTS. OUR IN-HOUSE TEAM POSSESSES A CACHE OF SKILL SETS TO TAKE ON ANY AND ALL PROJECTS THROWN THEIR WAY

OUR WORK

CHECK OUT WHAT WE HAVE BEEN GRINDING OUT OVER
THE PAST COUPLE OF YEARS

STRIVING FOR EXCELLENCE

OUR PURSUIT FOR PERFECTION IS PARAMOUNT

When so much is at stake for the products we invent and develop, we treat the marketing and design accordingly. Precise, confident and aggressive is our approach to any and all of our projects, big or small.

SUREFIRE’S LATEST & GREATEST

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