TO DRIVE A STRATEGIC BRAND MESSAGE THROUGH A COHESIVE VISION AND PLAN.
WE WILL PUSH THE BOUNDARIES OF MARKETING AND CREATIVE
TO SET THE STANDARD FOR THE INDUSTRY.
ESTABLISH SUREFIRE AS THE INDUSTRY BRAND LEADER
RECONNECT WITH OUR CORE CUSTOMER
EXPAND OUR PRODUCT BASE TO NEW CONSUMERS
BUILD THE SUREFIRE BRAND WITH OUR CORE USING A LONG TERM SALES AND PRODUCT STRATEGY
DRIVE AWARENESS WITH A COHESIVE COMMUNICATION APPROACH TO DRIVE AWARENESS AND CAPTURE MARKET SHARE
DEPLOY ALL GO TO MARKET PLANS WITH 3 OVERARCHING PRINCIPALS:
TARGET THE CORE
BOLD BRAND AWARENESS
EXPAND OUR MARKETS
WITHIN THESE 3 TACTICS WILL LIVE OUR COMMUNICATION STRATEGY.
THIS WILL DRIVE OUR CONTENT AND LANGUAGE TO OUR CONSUMERS
FROM CONCEPT TO COMPLETION; THE SUREFIRE MARKETING TEAM TAKES ON A WIDE SPECTRUM OF PROJECTS. OUR IN-HOUSE TEAM POSSESSES A CACHE OF SKILL SETS TO TAKE ON ANY AND ALL PROJECTS THROWN THEIR WAY
When so much is at stake for the products we invent and develop, we treat the marketing and design accordingly. Precise, confident and aggressive is our approach to any and all of our projects, big or small.
SureFire’s G2X™ LED illumination tools share many features, such as virtually indestructible high-efficiency LED emitters, 600 lum
Fountain Valley, CA—SureFire, LLC, manufacturer of the world’s finest—and most innovative—illumination tools and tactical products
SureFire, LLC, manufacturer of the world’s finest—and most innovative—illumination tools and tactical products, is proud to announ